See's Candies is one of the most iconic brands of our era. It is retro and modern at the same time. It needed a campaign that would both celebrate their unique history and drive store sales. Humor, plus a reinvention of their design system brought See's to a whole new audience that previously thought of it as confections for their grandmothers. And the new, irreverent advertising reminded people to partake.
Facing spiking temperatures, and with the state’s largest power plant down, California energy managers felt the urgent need to remind consumers about what to do if the state calls a “Flex Alert” — a warning of pending power shortages. Working with Brainchild and the amazing animation talents at Buck LA we developed this statewide TV campaign to build awareness and encourage individuals to conserve energy in their homes and businesses. Results: the campaign has been publicly credited with saving more than 3,000 Megawatts during the scorching August 9–14 heatwave. Meanwhile, the spots have garnered over a million YouTube hits since launch.
In the early 1990's, Jerry Yang and David Filo helped define the internet with their search engine and web portal. As part of their growth, Yahoo! introduced unique B2B services called Yahoo! Marketing Lab. This campaign was very much conceived in the spirit of Yahoo's irreverent culture.
The Genentech brand campaign and its tagline "In Business For Life" raised the awareness of the company by sharing insights into the dedicated work of scientists in their labs hard at work developing breakthrough therapies for colon cancer, breast cancer and a host of other research.
Recology, together with the City and County of San Francisco has embraced a goal of “zero waste by 2020.” The problem: communicating what that means, and why each of us should support the objective. The result: an integrated advertising campaign that builds on the point that “if less is more, then zero must be everything.” Film buffs will like the fact that the spot (shown here) debuted as a trailer shown before the SF premiere of Jeremy Irons’ new documentary “Trashed.” A big round of applause followed.
Heavenly Ski Resort
San Francisco Chronicle
A unique B2B legal service, LawFinance needed a brand concept that captured their service of providing special funding to legal clients. Their funding was, in effect, a weapon that allowed smaller clients to go up against the big boys.
First DataBank is the leader in professional drug data publishing. Working with Brainchild, we created a global branding program at the intersection of pharma, healthcare, and technology. A branding makeover with new logo, website, videos, advertising and collateral propel a marketing program that has dramatically increased awareness, relevance, and value.