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Facing spiking temperatures, and with the state’s largest power plant down, California energy managers felt the urgent need to remind consumers about what to do if the state calls a “Flex Alert” — a warning of pending power shortages. Working with Brainchild and the amazing animation talents at Buck LA we developed this statewide TV campaign to build awareness and encourage individuals to conserve energy in their homes and businesses. Results: the campaign has been publicly credited with saving more than 3,000 Megawatts during the scorching August 9–14 heatwave. Meanwhile, the spots have garnered over a million YouTube hits since launch.
Recology, together with the City and County of San Francisco has embraced a goal of “zero waste by 2020.” The problem: communicating what that means, and why each of us should support the objective. The result: an integrated advertising campaign that builds on the point that “if less is more, then zero must be everything.” Film buffs will like the fact that the spot (shown here) debuted as a trailer shown before the SF premiere of Jeremy Irons’ new documentary “Trashed.” A big round of applause followed.
Heavenly Ski Resort
San Francisco Chronicle
First DataBank is the leader in professional drug data publishing. Working with Brainchild, we created a global branding program at the intersection of pharma, healthcare, and technology. A branding makeover with new logo, website, videos, advertising and collateral propel a marketing program that has dramatically increased awareness, relevance, and value.